Concept & Ambition

Bringing Swissquote’s brand strength to life through their iconic orange bull—charging into everyday situations to tackle security, investment, and sport head-on. An unmistakable, unexpected character designed to anchor the brand's identity across four distinct commercial spots.

Role & Craft

Brought to us via Swiss-French agency Cavalcade, this marked the first fully generative-AI campaign for both the client and the agency. As CCO and Creative Director, I oversaw the four film's creative direction, working in close collaboration with Cavalcade’s agency creative team, lead AI Director James Lovick, and our wider team of AI and VFX artists to take the campaign from initial creative concept to broadcast finish.

How we made it
The campaign focused on building a production methodology that combined emerging AI workflows with the craft and discipline of traditional filmmaking. Working closely with Cavalcade, we developed a consistent visual and behavioural language for Swissquote’s bull, starting with character development, shaping how it and all other character would look, move and emotionally connect across multiple films, environments, and storylines.

Execution & Reach

The final work launched across TV, digital, and social channels. Following an overwhelmingly positive response, the commercial suite expanded its rollout and is now featured across all UEFA game broadcasts.

"We have experimented with AI here and there, but this is the first time we’ve used it to produce a film from start to finish. The result exceeded our expectations, both creatively and in terms of speed of execution."

— Jan De Schepper, Chief Marketing Officer, Swissquote