Hailing from a small town in the north of England, where his local college boasted a solitary Sony PD150 camera, a coveted relic of cinematic potential. Armed with the camera, the gift of the gab and plenty of ambition, he built a showreel that landed him a role in a London TV department.
Over the next five years, he wrote and directed numerous commercials for shows in both the UK and US.
That was followed by fifteen years as a freelance director, working globally for clients including Sony PlayStation, Samsung and Porsche, and directing talent such as David Beckham, Sir Mo Farah and Oscar winner Rami Malek.
In 2024, he co-founded MADE BY HUMANS, a leading Gen-AI creative studio working across native and hybrid production. As CCO, he oversees the studio’s creative teams and output, bringing two decades of filmmaking experience to AI-led production.
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Whether it’s over a quick coffee, a video call, or a creative brief, every great project starts with an honest conversation. No pretense, no jargon, just real dialogue that leads to bigger work.
When you strip away the posturing and sales fluff, collaboration gets remarkably simple. We sit down, figure out what you are actually trying to solve, and start building from there. Great ideas don't appear out of thin air in an office; they come from kicking around wild concepts, challenging assumptions, and finding the quiet details that make a project click.
By grounding new tools and complex tech in simple, open dialogue, I turn overwhelming briefs into clear, doable executions across any medium. You get direct access to someone who actually knows how to make things, how to solve problems on the fly, and how to protect the integrity of the work from pitch to delivery.
So throw me a complex problem, send over a half-baked idea, or just reach out to chat through what’s possible. Some of the best creative partnerships started as nothing more than an informal conversation.
Get in touch.
