Concept & Ambition

Breathing new life into legacy brand assets by translating a two-year-old live-action campaign into a modern, Gen-AI visual image suite. Existing image and video assets were supplied by Revance, enabling us to recreate the cast in generative AI: contracts, permissions, and payment all agreed to deliver high-end lifestyle and product-focused moments.

Role & Craft

Overseeing the project as Creative Director, while working alongside Lead AI Artist Nic B, I ensured all images retained absolute photo-realism, brand accuracy, and high-end aesthetic consistency across both clinical and lifestyle environments. It was paramount that each cast member was accurate to their true selves.

How We Did It

By creating a targeted synthetic workflow:

• Synthetic Cast Continuity: Extracted character data from two-year-old live-action footage and photography and re-engineered the talent into fully synthetic Gen-AI versions with complete visual continuity.
  
  

• Generative Environment Design: Built three distinct photorealistic virtual worlds from references—a modern SkinPen treatment salon, a light-filled residential bathroom, and a high-end New York streetscape.
  
  

• Precision Product Integration: Modeled and rendered the proprietary SkinPen device directly into the synthetic scenes, capturing authentic texture, lighting interaction, and application during a simulated beauty session.

  
  

How we made it
This project was an exercise in extreme fidelity. By pairing original talent references with advanced generative workflows, we didn't just reproduce the cast; we preserved their authentic likenesses, expressions, and nuances. From initial training datasets to the final photorealistic renders, every frame was crafted to respect the original human element while pushing into new, synthetic capabilities.

Execution & Reach

Delivered a suite of 15 photorealistic, brand-accurate images optimized for digital platforms, social campaigns, and global online positioning.