Blurring the line between playing the game and being inside it.
[ PLAYSTATION VR — TV COMMERCIAL ]
[ THE WORK ]
Concept & Ambition
An intense journey through diverse gaming worlds, placing the viewer directly at the centre of every moment. From high-speed racing and intense combat to surreal fantasy and horror, the campaign was designed to shift the narrative around VR, moving it from something you simply play into somewhere you genuinely feel you’ve been.
Role & Craft
This was one of three commercials I directed across a two-year period with Mvsm in collaboration with advertising agency 180 Amsterdam, I led the project through an intricate, multi-layered production process. We executed a complex live-action shoot utilizing physical sets, green screen integration, and specialized lighting arrays designed to mirror dynamic in-game environments. In post-production, we seamlessly merged high-end VFX, full CG builds, and live gameplay footage into a single, cohesive cinematic experience.
Execution & Reach
Each commecial delivered a high-energy launch film across TV, digital, and social platforms, serving as a core visual anchor for PlayStation’s VR positioning as number one in the VR gaming space.
To make the two worlds: live-action and gameplay appear as one, we executed a complex live-action shoot using custom practical sets and green screen stages. In addition, we used a complex lighting arrays on set that synchronized with the dynamic color profiles of the games, casting real environmental light onto the actors. In post-production, we brought everything together by compositing live-action plates, heavy CG builds, specialized VFX, and native gameplay.
[ PROJECT INFORMATION ]
ROLE — DIRECTOR
MEDIA — TVC
AGENCY — 180 AMSTERDAM
